KEY IDEA: AI is not ready to replace human creativity. It’s still a fledgling technology that needs guidance and mentorship, much like a junior creative team member.
Original author and publication date: Dan Patterson (ZDNet) – August 27, 2023
Futurizonte Editor’s Note: AI is not ready to replace human creativity… yet. Let’s see what happens in the near future.
From the article:
The use of artificial intelligence by movie and TV studios to generate story ideas and scripts is one reason the Writer’s Guild of America went on strike in the spring of 2023. The writers are smart to be concerned, but according to Greg Harrison, chief creative officer at MOCEAN, a creative agency that works with firms like Netflix, Paramount, and Marvel, generative AI technology presents opportunities and challenges for creative professionals.When AI tools like Midjourney and ChatGPT emerged, there
was a sense of alarm at their promise to generate creative content. But as Harrison and his team explored these and many other AI tools, they concluded that AI is not ready to replace human creativity. It’s still a fledgling technology that needs guidance and mentorship, much like a junior creative team member.
“I think that it (AI) can be a source of inspiration, it can be a source of investigation,” Harrison said.
“The ability to summarize material and look for themes is powerful. We found that in playing with it, we can see the beginnings of the potential for it to be a collaborator. A lot of people throw around the term ‘copilot,’ and I think that feels right. It’s got enough knowledge, and under a certain focused inquiry, it can produce inspiration for our creatives.”