Key idea: Could the evolution of AI, the rise of new technologies or ever-changing human behavior demand a pivot in how you communicate with your audience? Yes.
Original author and publication date: Nathasha Zo (Entrepreneur) – January 13, 2023
Futurizonte Editor’s Note: It seems we need to improve and update our communication skills if we want to community properly in the 21st century.
From the article:
You’ve seen the rise of the internet and the shake-up of the once-thought-invincible social media platforms. Now, you’re experiencing the new kids on the block churning up a storm in the digital world — but will it mean a pivot for your communication strategy in 2023?
Whether it be ever-changing human behavior, social media, Artificial Intelligence or the Metaverse, it’s crucial to be aware of the latest trends that could disrupt your communication strategy. These trends affect how you will communicate with your audience and how easy or difficult it will be to reach them.
Artificial intelligence in marketing
As we move into 2023, we can expect to see even more brands using Artificial Intelligence (AI) in their marketing. With the latest releases, such as head-turning ChatGPT and Lensa, we can already see how AI shapes the game of content creation, specifically copywriting and image generation.
Why is this important? Your audience is exposed to a colossal amount of this AI-generated content, which is highly relevant, engaging, targeted and well-written. Can you outdo the algorithms? Probably not, but you can’t ignore their influence on your audience.
Social media disruption
Social media has been around for a while, but concerns about freedom of speech have recently risen concerning many platforms. A millionaire investing in or buying a social media platform has become a common scenario. Elon Musk, Kanye West, Donald Trump and Jeff Bezos are among the mega-wealthy getting in on the action — all funding or attempting to own their slice of the social media pie.
Metaverse and Web 3.0
Remember when the intimidating unknown “internet” thing first came about? A world of physical stores faced a pivotal decision: jump on board and figure it out, or ignore it and take the risk of being left behind. Enter 2023 with the Metaverse and Web 3.0, and here we are again…
Consumer behavior and awareness
As if the infamous algorithm changes weren’t making it challenging enough to get your brand and offer out there, consumer behavior is becoming increasingly complex.
Buying decisions rely on complex factors like brand values, environmental impact and social responsibility. Also, consumers are becoming more aware of marketing efforts.